Bringing over 20 years of experience as a Lead Product Designer, I possess a profound understanding of User Experience and Design (UX&D).
My journey has nurtured a strong passion for crafting exceptional user experiences.
Throughout my career, I've consistently delivered innovative and cost-effective business solutions while adhering to strict time and budget constraints.
Experience spanning large corporations, small agencies, and startups, I excel at introducing creative solutions to enhance customer experiences, KPIs, and NPS scores. Client list includes Waitrose, BBC, Three, Vodafone, SapientNitro, Open University, Bupa, and GSK.
Key achievements
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Creating the new Waitrose App for a user base of up to 12 million
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Rolled out a fresh new Waitrose Design System
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Transformed Bupa's global healthcare provider's portal
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Improved upgrade conversion of the Three checkout by 11%
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One of three individuals who established BBC News Online
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Leactured at The Open University on Product Design
Masters Degree
University of the Arts London
MA, Digital Design 2005 - 2007
First-class honours degree
This course covered diverse subjects, including graphic design, multimedia production, advertising strategy, and user experience design.
NN/g Certified
Leading Highly Effective UX Teams
Service Blueprinting
Discoveries
The Human Mind and Usability
Persuasive and Emotional Design
March 2021
www.nngroup.com/ux-certification/verify/
Associate Lecturer
Experience as an Associate lecturer at the Open University Design & Designing course.
This course introduces students to the global design industry. My role involved conducting tutorials, providing support, sharing industry insights, and offering ongoing guidance.
Recent Projects
Rachel is highly conscientious and driven to produce work of a high standard and then delivers, she has excellent instincts and a capacity to deal with any situation. Her rich background means she brings a variety of experience to the role, and is able to call on her knowledge of those industries and add them to her work.
Bob Silver
Creative Director
Conjure
(Formally at Waitrose)
Rachel's attention to detail and ability to articulate complex ideas with clear and precise annotated customer journeys and wireframes were simply world class.
Everyday Rachel would come to the office with a positive outlook ready to solve the days issues even when the project inevitably got more challenging.
Chris Frost
Head of Digital
Met Office
(Formally at Bupa)
Rachel’s consideration and execution when detailing complex user flows and wire-framing was equally impressive. Detailed annotations on IA and interaction made it simple for both the client and engineering teams to understand the solution, transforming what could have been a difficult project into something that felt very smooth.
Matt Myers
Head of Design
The Times
(Formally at HeathWallace)